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Our

Services

CB Strategy and Marketing, a strategy, marketing, and interactive advertising agency offer clients the full suite of traditional and internet advertising solutions designed to increase revenue and build brands. We do this with a clear focus on generating measurable results.

STRATEGIC MARKETING SERVICES

We create immediate, measurable marketing results while building brand equity. We provide a range of strategic services and breakthrough creative that differentiates brands and delivers marketing success. Services include marketing strategy, brand development, idea, and campaign development and marketing analytics.

MARKETING STRATEGY & SERVICES

We help companies develop the strategic foundation for successful marketing programs.

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  • Marketing plan development

  • Competitive insight

  • Audience insight

  • Gap analysis

  • Customer touchpoint strategies

  • Marketing communication programs

  • Go-to marketing plans

BRAND DEVELOPMENT & BRAND MARKETING STRATEGY

We help companies uncover, define, express, and present a compelling, differentiated, engaging brand. Services include:

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  • Rebranding companies and Brand alignment

  • Brand development, brand positioning, and brand marketing strategy

  • Message hierarchy, brand identity, brand attributes and brand position

IDEA & CAMPAIGN DEVELOPMENT

We create ideas that express the essence of a brand to connect with the target audience in multiple touchpoints. We develop integrated marketing campaigns that help companies achieve immediate, measurable campaign results while building their brand. Services include:

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  • Idea development

  • Creative development

  • Campaign execution and implementation

  • Campaign planning

MARKETING ANALYTICS

Data analysis is the Holy Grail to our marketing strategy and clients’ success. We help companies track, measure, and optimize the performance of their marketing campaigns. Our Marketing Performance Measurement, Analytics, and Engineering practice are driven by data analysis and data insights generated from various data analysis techniques. We use quantitative and qualitative research data analysis, key marketing metrics, and numerous data sources to ensure business and marketing success. Services include:

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  • Analysis and improvement of the efficiency and effectiveness of marketing

  • Development of measurement architectures and strategies to monitor and manage marketing performance to deliver predictive metrics, Return on Ad Spend (ROAS), and ROI Marketing Performance Measurement Audit and Analysis consultation.

DIGITAL ADVERTISING, INTERNET MARKETING SERVICES & TRADITIONAL ADVERTISING

CB Strategy and Marketing is a media-agnostic agency with expertise in a full range of traditional, digital advertising, paid search, social marketing, and email marketing. In all cases, we leverage the brand and activate response to meet business objectives.

SEARCH ENGINE MARKETING & SEARCH ENGINE OPTIMIZATION SERVICES

The digital world of search engine marketing can drive measurable, qualified traffic. Sometimes it even adds a little free branding. CB Strategy and Marketing provides search marketing strategy and digital planning to deliver paid search and organic search results. Services include:

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  • Search marketing strategies based on business goals and search metrics to capitalize on competitive positions. Keyword discovery and research to uncover low-hanging fruit and long-tail strategies.

  • Local vs. global search and mobile search marketing.

  • Planning and account management for paid search and search engine optimization.

  • SEO web design and SEO consulting for the effective development of websites, sub-domains, and landing pages.

  • Account set–up, keyword bid management, data and performance reporting, and search optimization.

  • Strategic implementation of search insights across all digital media, social networking, blogging, and offline marketing efforts.

  • Integrated PPC and SEO packages for small and medium-sized businesses.

SOCIAL MARKETING

Social marketing is the epitome of branding and response. Social media marketing combines relationship building with measurability in real-time. To define social marketing, one needs to understand the clear departure of the classic four Ps of marketing. Social media marketing instead focuses on permission, proximity, perception, and participation. These components make up the foundation and our key focus for social media strategies. CB Strategy and Marketing’s social marketing services include:

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  • Social marketing strategy to identify web channels to deliver the maximum growth potential.

  • Social media planning, social media advertising, and content development for social networks.

  • Social media monitoring, social engagement implementation strategies, social media optimization and reporting.

INTERNET MARKETING SERVICES

As Internet technologies continue to evolve, the strategic and creative opportunities for our clients just keep growing. Our full-service interactive design agency provides online marketing strategy, planning, creative development, and reporting. Services include:

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  • Strategic interactive marketing solutions to ensure your brand message reaches and engages your target audience at the right time, right place, and at the right price.

  • We provide website design, website development, campaign landing pages, and other platforms to ensure your online marketing success. We also provide the development of digital advertising units including, online video, banner ads, and rich media.

  • Marketing performance reporting and optimization

TRADITIONAL MARKETING

As true media-agnostics, we’ll market on sandwich boards as long as we get the results we’re looking for. CB Strategy and Marketing provides traditional marketing services that integrate with online marketing and e-marketing. Services include advertising campaign planning, creative development, and complete measurement of traditional marketing programs.

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  • Print

  • Direct Mail Marketing

  • Newspaper

  • Television

  • Radio

  • Out of home advertising

  • Collateral

  • Corporate Marketing

  • Internal Marketing

  • Reporting and optimization

TARGETED EMAIL MARKETING SOLUTIONS

Email is the backbone of our digital lifestyles. It allows us to stay connected on the go and on our terms. Hence Email Marketing is the core of a successful digital strategy. Email marketing strategy and best practices can unlock profits and true lifetime customer value. This response is strongly tied to the strength of your company’s brand. Services include:

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  • Email marketing strategy, campaign development, and lead nurture to create measurable brand impact.

  • Email marketing solutions, strategy, and account setup.

  • Targeted email marketing and b2b email marketing campaign development, management, reporting, optimization, and integration with other channels.

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