Strategic Insights Meet Creative Spark
How CB Strategy and Marketing helps clients achieve better ROI in customer acquisition, retention, and engagement.
Autodesk, Inc. is an American multinational software corporation that makes software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries.
Description: Marketing/Brand Playbook
We helped Autodesk field teams, in 18 countries, quickly tailor their outreach, and drive attendees to local events, by providing everything they needed – from customizable flyers and emails to PowerPoint and letterhead templates.
The American Automobile Association is a federation of motor clubs throughout North America. AAA is a privately held not-for-profit national member association and service organization with over 60 million members in the United States and Canada.
Description: AAA Direct Mail Invitation: Meet and Greet
We helped AAA with new branch grand openings including inviting current members in specific zip codes to come to a new branch “meet and greets” to meet branch insurance agents to review policy options.
Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the fifth-largest airline in the United States when measured by fleet size, scheduled passengers carried, and the number of destinations served.
Description: Alaska Airlines Print Advertisement Positioning the Alaska Airlines Visa Card
For 85 years, Blue Cross and Blue Shield of Minnesota (a member of the Blue Cross Blue Shield alliance) has been dedicated to providing quality, cost-effective health plans, and unique health programs. They do this through innovation, leadership, community involvement and by staying true to our mission of making a healthy difference in people’s lives.
Description: New-to-Medicare Integrated Acquisition Campaign
We developed a four-touch strategy that integrated traditional direct mail and advertising with digital advertising (email, microsites) that resulted in a 12% year-over-year bump in ROI.
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second-largest automotive classified site.
Description: Cars.com Website.
We created an eCommerce site for Cars.com to make finding and shopping for a car easier. We worked with the Cars.com team to deliver the site on time and on budget.
FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation, is an American multinational delivery services company.
Description: Small Business Acquisition. Direct Mail, Traditional Advertising, Digital Marketing.
Over a 1-year period, our integrated small business acquisition strategy helped FedEx acquire more than 40K Business Edge loyalty customers and was responsible for over $50 million in gross sales.
Firestone Tire and Rubber Company is an American tire company founded by Harvey Firestone in 1900 initially to supply solid rubber side-wire tires for fire apparatus, and later, pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.
Description: Firestone Direct Mail Coupon Package.
Working with the Firestone marketing team, we developed a direct-mail coupon package that targeted previous Firestone store customers. The package was successful with a 5.1% coupon redemption rate over 60 days.
Hawaiian Airlines is the flag carrier and the largest airline in the U.S. state of Hawaii. It is the tenth-largest commercial airline in the US and is based in Honolulu, Hawaii. Hawaiian Airlines is the flag carrier and the largest airline in the U.S. state of Hawaii. It is the tenth-largest commercial airline in the US and is based in Honolulu, Hawaii.
Description: Series of Hawaiian Airlines Print Advertisements Positioning the Hawaiian Airlines Visa Card
HealthPlan Services is a premier online tool for managing Healthcare benefits.
Description: HealthPlan Services Website.
We developed a website for HealthPlan Services – a portal site for the Affordable Care Act individual market participants.
H&R Block, Inc. or H&R Block is an American tax preparation company operating in Canada, the United States, and Australia. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide.
Description: H&R Block Emerald Brand Design and Print Ads.
We created a fresh and contemporary brand design and print ad introduction for the successful launch of the H&R Block Emerald MasterCard.
Intuit Inc. is an American business that specializes in financial software. As of 2019, more than 95% of its revenues and earnings come from its activities within the United States.
Description: Digital Development
We developed learning wizards and email campaigns that significantly improved brand affinity, increased product trials, and optimized digital marketing results.
Kaiser Permanente, commonly known simply as Kaiser, is an American integrated managed care consortium, based in Oakland, California, United States, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney Garfield.
Description: Direct Mail and Email Programs.
Over a 15-month engagement, our programs helped drive nearly 90% retention among Kaiser members.
Mercedes-Benz, commonly referred to as Mercedes, is both a German automotive brand and, from late 2019 onwards, a subsidiary – as Mercedes-Benz AG – of Daimler AG. Mercedes-Benz is known for producing luxury vehicles and commercial vehicles.
Description: Mercedes Benz Web Portal.
We created a portal for Mercedes Benz to market their Visa card options.
MUFG Union Bank is an American full-service bank with 398 branches in California, Washington, and Oregon which is wholly owned by MUFG Bank.
Description: New CD Customer Acquisition
We developed a direct mail campaign to acquire new Union Bank CD customers. The campaign highlighted Union Bank’s strong interest rates and brand. Our package beat the previous control package by .7%.
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WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers various products and services, including weight loss and maintenance, fitness, and mindset such as the Weight Watchers comprehensive diet program.
Description: Weight Watchers Digital Campaign.
We created an email and redirect campaign, and landing page, for Weight Watchers.