OUR MARKETING BELIEFS
After years of seeing what has worked, and what hasn’t worked with a lot of smart clients have led us to our core strategic and marketing philosophies. To give you an idea of where it all comes from, here are a few of our core marketing beliefs.
Measuring Marketing Response
We believe every piece of marketing communication can and should generate a measurable response and strengthen the brand.
Positioning, Messaging & Measurement Strategy
We believe the positioning, messaging and measurement strategy should be integrated from the start.
Generating Response
We believe that the best offer is powered by a strong brand connection.
Integration With Social Media
We believe that leveraging learning from marketing performance to establish and nurture social media networks will engage customers and prospects in increasingly more profitable ways.
Big Ideas vs. Marketing Best Practices
We believe big ideas are more important than best practices – and we think best practices are important until you create something that works better.
Data Analysis
What are marketing metrics? Marketing metrics are the key performance indicators (KPIs) that we define collectively to determine the success of the internet and traditional marketing efforts. Extensive data analysis techniques are provided to uncover the relevant insights to propel your marketing efforts forward.